We’re looking for design that understands your computer is no longer on your desk, it’s in your pocket.


Theme: apps for this competition should address productivity.

The demands of the “work everywhere” environment increasingly make smart phones the central hub for information work. Some see the central challenge as better integration of multiple tasks and information streams. Others see simple, discreet functionality as the key to focus and usability.

Design: a distinct and considered language.

This is a design challenge, requiring work you to work with a significant screen size and interaction points. How do you establish a language of visual and interaction design that improves the user’s experience of getting work done?

Innovation and Technology: exploring new boundaries.

How does your app take advantage of the features and benefits of the Windows Phone platform? The paradigms of mobile computing are still in their infancy, and a world of app exploration lies ahead. Choose your point of departure and show us what productivity is all about for you.

Jill Nussbaum

The Barbarian Group
Executive Director of Product and Interaction Design

For more than a decade, Jill has focused on creating digital experiences that influence behavior and add value to people’s lives. By working with global brands such as Nike, Nokia, and T-Mobile, she has become fluent at extending product experiences to the digital space and across physical environments. Jill is the Executive Director of Product and Interaction Design at the Barbarian Group, working with clients to develop long-term product experiences and overseeing the Interaction Design group. Previously, Jill was an Executive Creative Director at R/GA, a key player behind the design of the Nike+ platform which was named “Campaign of the Decade” by Adweek and the One Club.

Jill’s work has garnered a dozen industry awards including the Cannes Titanium Lion, Cannes Cyber Lion, Clio Interactive Grand, and D&AD Black Pencil. Her “FlyOver Channel” concept was chosen as “Best in Category” in the I.D. magazine’s 2009 Annual Design Review. Jill teaches at the Interaction Design MFA program at the School of Visual Arts and serves on the board of directors for AIGA New York.

Brandon Watson

Sr. Director of Windows Phone Apps

Brandon Watson serves as a senior director responsible for the developer experience of Windows Phone. He manages the developer application platform and showcase application programs, developer marketing, and field/sales readiness for developer engagements.

Eric Ludlum

Partner & Creative Director

Eric Ludlum is a founding partner of Core77 and is the recipient of a number of awards in interactive design for his work with Herman Miller. He currently leads the creative and editorial direction of Core77 from Portland, Ore.

Scott Wilson


Wilson is an accomplished designer and former Global Creative Director at Nike. Over his 20 year career he has led design organizations such as IDEO, Thomson Consumer Electronics, Fortune Brands, and Motorola and created some of the world’s most recognized consumer design icons. Wilson’s TikTok + LunaTik Multi-Touch Kits for the iPod Nano, have seen unprecedented success and support through online platform Kickstarter.com.

Scott Wilson’s work has been recognized with over 50 international design awards in the last decade and has been exhibited internationally at venues including the Cooper-Hewitt National Design Triennial, MoMA, MCA and Chicago Art Institute. Wilson has also been profiled in dozens of magazines including ID Magazine’s Top 40, Fast Company’s Masters of Design, Details Magzine and TIME Magazine’s Style+Design 100.

René Schulte

Schulte Software Development
Owner and Developer

René Schulte is a .Net, Silverlight and Windows Phone software developer and Silverlight MVP passionate about real-time computer graphics and algorithms. He loves Augmented Reality, computer vision and image processing and runs several Silverlight and Windows Phone open source projects. René is also the creator of the highly acclaimed Pictures Lab app and other successful Windows Phone apps. He’s a blogger and a regular author for various magazines and sites including Microsoft’s Coding4Fun. He was also a judge for Windows Phone at the Imagine Cup 2011.

Mike Kruzeniski

Microsoft, Windows Phone
Creative Director

Mike Kruzeniski is a Creative Director at Microsoft, in the Windows Phone design studio. He currently leads design for the Communications, Productivity, and International experiences for Windows Phone. He recently lead the design effort to help third party developers learn and build Apps for the new Windows Phone platform, helped to establish the design relationship between Microsoft and Nokia, and has lead several design incubation projects at Microsoft including the Windows Phone KIN. Before joining Microsoft, Mike worked for Nokia Design on their Insight + Innovation team in Los Angeles, and Designafairs in Erlangen, Germany. He has a Master’s Degree in Interaction Design from the Umeå Institute of Design in northern Sweden, a Bachelor of Industrial Design from Emily Carr University in Vancouver, Canada, and has studied at the Kunsthochschule Berlin-Weissensee, the Yale School of Management, and the UCLA Anderson School of Management. He writes occasionally at www.kruzeniski.com and often speaks about design at conferences such as IxDA and SXSW.